Indian jewellery house Kalyan Jewellers has named actor Sara Ali Khan as the newest brand ambassador, joining a roster of celebrity faces that includes Amitabh Bachchan and Katrina Kaif.
The jewellery retailer said the association is aimed at deepening its connection with consumers across age groups and regions, while continuing to build on the values of trust, transparency and craftsmanship. The company added that Sara’s image — rooted in tradition yet contemporary in outlook — aligned with the brand’s positioning as it looks to court younger consumers in India’s evolving jewellery market.
As part of the deal, Sara will appear in Kalyan Jewellers’ upcoming marketing campaigns across television, digital, print, outdoor and in-store platforms.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said: “Sara represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Speaking on the partnership, Sara Ali Khan added, “For me, jewellery is deeply personal – it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers.”
Kalyan Jewellers, founded in 1993, operates an extensive showroom network across India, the Middle East, the US and the UK, offering gold, diamond, precious stone, platinum and silver jewellery. The company describes itself as one of the world’s leading jewellery retailers.
