Womenswear brand Madame has opened its fourth store in Gurugram, at Felix Plaza, expanding its footprint in one of North India’s key retail markets.
The new outlet stocks Madame’s western wear, dresses, tops, denim, occasion wear and seasonal collections, continuing the brand’s push to make contemporary fashion more accessible in major cities.
Gurugram has become a significant market for Madame over the years, with the brand citing growing demand from style-conscious shoppers looking for elevated retail experiences. The latest launch is part of a broader effort to deepen its presence across the NCR region.
Speaking on the launch, Akhil Jain, CEO & MD, Madame, said, “Gurugram has been an important market for Madame, and the response we’ve received from consumers here over the years has been extremely encouraging. The launch of our fourth store in the city reflects both the strength of the market and our confidence in its continued growth potential. Through this new store at Felix Plaza, we look forward to bringing our latest collections closer to consumers and delivering an elevated shopping experience. As we continue to expand our retail footprint, our focus remains on staying connected with our consumers and offering fashion that is relevant, accessible and trend-forward.”
The launch is part of Madame’s wider omnichannel growth strategy, as the company builds out its retail presence across both established fashion hubs and newer consumption centres in India.
Founded in 2002, Madame has grown into a leading women’s westernwear brand with over 150 exclusive stores and 500-plus retail touchpoints nationwide. Alongside its physical stores, the brand has a strong online presence through platforms like Myntra, Ajio, Flipkart and Amazon, as well as its own site, madameonline.com. Supported by in-house manufacturing and consumer research, Madame positions itself as offering international-style fashion at accessible prices for modern Indian women.
