Menswear brand SNITCH has rolled out ‘Rooted in Nature,’ a new premium t-shirt line drawing on botanical and floral themes, as part of its push into trend-driven casualwear for Indian men.
The collection is available on SNITCH’s website, mobile app, and retail stores across the country. It comprises four SKUs priced at Rs 1,299 each.
The t-shirts combine nature-inspired graphics with contemporary cuts, reflecting a broader shift in fashion toward artistic and expressive design. The brand said the line is aimed at consumers seeking premium casualwear that balances comfort, versatility, and elevated style — pairing easily with denims, shorts, or tailored separates for a range of everyday occasions.
Commenting on the launch, Siddharth Dungarwal, Founder & CEO, SNITCH, said, “At SNITCH, we are constantly exploring new inspirations that resonate with today’s consumer. With ‘Rooted in Nature’, we wanted to create a collection that brings together premium craftsmanship and nature-inspired design in a way that feels contemporary and versatile. It’s a collection that encourages effortless styling while celebrating individuality through thoughtfully designed everyday essentials.”
The launch comes as botanical and nature-led motifs gain traction in global menswear, a trend SNITCH is looking to localise for Indian shoppers through the new range.
SNITCH is among India’s fastest-growing fast-fashion brands for men, offering apparel, footwear, accessories, fragrances, and lifestyle products through an omnichannel retail model.
The brand has positioned itself around trend-first collections and rapid product innovation, aiming to make global fashion trends more accessible to Indian consumers.
