Lab grown diamond jewellery brand Limelight has deepened its retail footprint in Bihar with the launch of its second store in Patna at Kankarbagh. The store was inaugurated by Shree Tarkeshwar Prasad – Ex Deputy CM, Bihar, along with Karamjyot singh Chawla, Director, Limelight Lab Grown Diamonds, Regional Partner Raj Kishore Prasad, and the brand’s leadership team.
The Kankarbagh store reflects the brand’s commitment to tapping into emerging markets with strong consumption potential. With this launch, Limelight continues to strengthen its national footprint spanning 60+ stores across 45+ cities.
Designed with a modern and minimalist aesthetic, the store offers an inviting retail environment where customers can explore Limelight’s curated range of CVD-studded lab grown diamond jewellery, crafted using Type IIA diamonds known for their exceptional brilliance and purity. The collection includes stunning solitaire-based variety of necklaces, earrings, bracelets and versatile everyday pieces, suited for both occasion wear and daily styling.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds said, “Bihar continues to be a key focus for our expansion, with Patna emerging as a promising market driven by evolving consumer preferences. We are witnessing a shift towards design-led, transparent and value-conscious purchases, particularly among younger buyers. Our expansion into this market reflects our vision of making lab grown diamonds more accessible and relevant for the modern consumer.”
Karam Chawla, Director, Limelight Lab Grown Diamonds added, “Our approach to expansion is focused on building strong market presence across cities that show evolving consumer behaviour and growing openness to new-age categories. Patna is one such market where we are seeing increasing curiosity and acceptance of lab grown diamonds. Through this launch, we aim to create a deeper connection with consumers while offering a retail experience that is transparent, design-led and future-focused.”
Raj Kishore Prasad, Regional Partner, Limelight Lab Grown Diamonds said, “We are delighted to partner with Limelight Diamonds for its second store in Patna. The city is witnessing a steady shift towards modern, design-led and value-driven jewellery purchases. With Limelight’s strong brand positioning and thoughtfully curated collections, we are confident that the store will resonate strongly with customers in the region.”
Limelight Diamonds is headquartered in Mumbai and specializes in pure CVD lab grown diamonds.
