Building on the successful launch of Raysileco at Yarn Expo Surat 2025, Grasim Industries continues to reinforce its leadership in the Viscose Filament Yarn (VFY) segment. Within just nine months of its introduction across domestic and international markets, Raysileco has witnessed strong adoption, driven by increasing global demand for transparency and responsible sourcing.
The brand recently showcased its growing momentum at the 19th edition of Fibers & Yarns Expo 2026 in Mumbai, where its expanding market presence and strategic partnerships received strong appreciation from the textile industry.
Commenting on the progress, Ajit Rajagopalan, CEO – Viscose Filament Yarn business, said, ““Raysileco reflects our strategic focus on advancing traceability across the textile value chain. As global expectations shift towards greater transparency, our growing associations with global brands in the value chain across Europe and the USA validate our direction and reinforce our position as a trusted partner for responsible yarn solutions.”
He further added, “These engagements are enabling access to premium markets and accelerating our integration into preferred supplier networks. As a result, we are seeing more consistent demand and building towards sustainability and traceability in the value chain, which is where we see the future of industry.”
Amid rising regulatory scrutiny, Raysileco is backed by key certifications including Canopy Green Shirt, EU BREF, ZDHC, Higg Index and LCA, ensuring compliance with evolving global standards. The platform has built strong integrations across the value chain, working closely with garment exporters, fabric manufacturers and processors to create a demand-led ecosystem aligned with global brand requirements.
Shailendra Pandey, Joint President – Marketing, VFY business, added, “With a combination of physical (molecular tracer) and digital traceability, Raysileco offers clear differentiation over conventional VFY and competing offerings, creating a strong edge in the marketplace and enabling a future-ready business model.”
Grasim’s Raysil continues to remain the only global player offering three distinct technologies in Viscose Filament Yarn—Pot Spun Yarn (PSY), Continuous Spun Yarn (CSY), and Spool Spun Yarn (SSY). With the introduction of Raysileco, the company’s cellulosic fashion yarn portfolio is setting new benchmarks in transparency and responsible manufacturing for the global fashion industry.
