Bata India is set to launch its latest campaign, ‘Everyday Essentials. Reinvented,’ bringing renewed focus to open footwear, an enduring staple in Indian wardrobes. Fronted by actor Taapsee Pannu, the campaign celebrates the category’s deep-rooted relevance in India while presenting a contemporary collection designed for modern women.
The collection focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps and styles with adjustable buckles. Crafted using lightweight materials and supportive construction, the range is designed for long hours of wear while keeping the look fresh, minimal and easy to style. A palette of beige, brown, silver and black gives the collection a relaxed, modern sensibility, while subtle heel heights add stability without compromising comfort.
More than just a seasonal trend, open footwear continues to be a category deeply embedded in Indian consumer behaviour. This sustained demand is reflected in scale, with Bata selling over 2 million pairs of open footwear in 2025, reinforcing its position as a category staple.
Speaking about the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today – through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, we are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”
Adding to the campaign’s spirit, Taapsee Pannu added, “For me, comfort is essential when it comes to footwear. My days are often packed and constantly on the move, so I naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into my everyday routine.”
With ‘Everyday Essentials. Reinvented,’ Bata positions open footwear not just as a category, but as an everyday constant, one that continues to evolve with the pace and preferences of modern India. With accessible pricing starting at Rs 799, the collection aligns with Bata’s commitment to making well-crafted, everyday footwear widely available.
