Pune-based jewellery retailer P. N. Gadgil & Sons (PNGS) has opened a new showroom at Tribeca Highstreet in Pune and simultaneously rolled out its 9KT Collection – The Gifting Edition.
The dual announcement signals a deliberate push by the nearly 200-year-old brand to broaden its appeal beyond its traditional base of occasion-driven buyers — without abandoning the heritage that built it.
The 9KT collection is designed as an accessible alternative to PNGS’s signature high-karat pieces, targeting consumers who want to engage with gold more casually and frequently. Where the brand’s traditional range has long been tied to weddings, festivals, and milestone events, the new line is pitched at birthdays, farewells, anniversaries, and what the company describes simply as “moments that need no label at all.” The collection is now available across all 34 PNGS showrooms.
Aditya Modak, COO & CFO, P. N. Gadgil & Sons said, “Our traditional jewellery is not going anywhere. The craftsmanship, the heritage designs, the gold pieces that have been part of Maharashtra’s most precious family moments — that will always be the heart of PNGS. What we are doing now is ensuring that the brand also has something meaningful to offer in between those big moments. The 9KT Collection – The Gifting Edition is for the customer who loves gold but wants to engage with it more often, more freely, and without the weight — literal or otherwise — of occasion-driven buying. Tribeca Highstreet, as a location, speaks to exactly this: a customer who respects tradition but lives a modern life. We want PNGS to be present across every chapter of her journey — not just the milestone ones.”
A New Address in Pune’s Evolving Retail Landscape
Tribeca Highstreet adds a significant new chapter to PNGS’s deep-rooted presence in its home city. The showroom brings the brand’s full spectrum to a new generation of Pune consumers — from its signature traditional jewellery, hallmarked for purity and crafted with generations of precision, to its newest contemporary offerings.
With this opening, PNGS now operates 34 showrooms across 23 cities in 3 states — a network built steadily and deliberately, reflecting the trust the brand has earned with customers across Maharashtra, Karnataka, and Gujarat.
Founded on the values of trust, transparency, and craftsmanship, P. N. Gadgil & Sons Ltd. carries a legacy of over six generations rooted in the P. N. Gadgil name. Today, the brand operates 34 showrooms across 23 cities in 3 states, serving over 1 million customers, and offers a range that spans traditional heritage jewellery to contemporary collections — all hallmarked for purity and designed to be present at every milestone and moment in a customer’s life.
