Global fragrance player Ajmal Dubai today announced its latest association with the global leading Indian Superstar Ranveer Singh as the new face of the company in India and UAE. With Singh’s electrifying on-screen presence and aura of individuality, the Indian Superstar has proven himself to be the perfect fit for the brand’s philosophy of self-expression through the power of fragrance.
Three iconic Ajmal Dubai fragrances are featured by Ranveer Singh, each representing a distinct facet of modern expression. Aristocrat is a refined woody-fresh masculine fragrance with a hint of Oud that reflects structure and depth; Aurum Summer is a vibrant fruity-floral unisex scent that captures warmth and effortless charm; while Wisal Layl is a sensual woody fragrance designed for intimate, memorable moments. Together, these fragrances capture the many dimensions of charisma and confidence, qualities that make Ranveer Singh the perfect face of the brand.
Ranveer Singh, Brand Ambassador, Ajmal Dubai, said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, and that is something I connect with deeply. Becoming the face of the brand felt like a natural fit. The current campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”
Abdulla Ajmal, CEO, Ajmal Group, said, “Ranveer Singh is more than a face for Ajmal Dubai; he is a collaborator who shares our vision for self-expression and creativity. The current campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
Aristocrat, Aurum Summer, and Wisal Layl along with Ajmal’s most popular fragrances are available across Ajmal’s retail boutiques, leading fragrance retailers, and major online platforms across the UAE and internationally.
Ajmal will further strengthen its global footprint with the opening of flagship stores in London, Shanghai, and New York next year, reinforcing its long-term commitment to key international luxury markets.
