Apparel Group, the Dubai-headquartered fashion and lifestyle retail conglomerate, has announced the addition of Nike Littles and Jordan to its growing roster of brands in India — a move that significantly deepens its presence in the fast-expanding youth apparel market.
The two globally recognised brands will be introduced through a phased omnichannel rollout, combining a brick-and-mortar footprint with distribution across leading digital marketplaces. Apparel Group currently operates more than 300 stores across 50 cities in India under a portfolio of over 20 international brands.
“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India”, said Tushar Ved, President – Apparel Group India. “These are brands that go far beyond product—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”
Nike Littles targets children from infancy through early school age, with apparel and accessories sized for boys up to age seven and girls up to age six. The brand is underpinned by a mission to make sport more accessible and inclusive, with a particular focus on girls and underserved communities.
Jordan, the brand inspired by basketball icon Michael Jordan, brings a broader size range — reaching boys up to age 20 and girls up to age 16. Positioned as a cultural touchstone for Generation Alpha, the brand draws on Jordan’s narrative of persistence and continuous improvement.
Its messaging centres on encouraging young people to pursue their passions relentlessly, framing athletic achievement as the result of daily dedication rather than innate talent.
