Libas, India’s leading ultrafast fashion brand, has fortified its leadership team by appointing Saurav Shah as the Chief Financial Officer (CFO). In this role, Shah will oversee the company’s financial operations, capital planning, performance management, and governance frameworks.
A seasoned Chartered Accountant and finance leader, Shah brings over 20 years of experience across fashion, retail, and consumer-focused organisations, and will play a pivotal role in supporting Libas’ next phase of scalable and sustainable growth. His vision is centred on building a financially strong, agile, and future-ready organisation that supports the brand’s long-term growth ambitions. He aims to strengthen financial systems that allow Libas to innovate, expand its footprint, and stay resilient in a dynamic fashion and retail landscape.
In the last two decades, Shah has held senior finance leadership roles with some of India’s most prominent retail and fashion companies. He has previously served as CFO at Jaypore Ecommerce Pvt Ltd (a subsidiary of Aditya Birla Fashion and Retail Limited), Reliance Brands, and KAZO, where he played a key role in driving financial discipline, profitability, and strategic expansion in high-growth, multi-channel environments. He has also headed finance for the International Brands division at ABFRL, managing marquee brands such as Galeries Lafayette and The Collective. Most recently, he was associated with ABFRL and KAZO, leading finance operations for the brand.
Earlier in his career, Shah gained valuable experience with organisations such as Landmark Group, KPMG, and USPL (WROGN). His background spans financial governance, audit, taxation, compliance, and business advisory.
Speaking on the appointment, Sidhant Keshwani, Founder and CEO of Libas said, “We are thrilled to welcome Saurav to our team. His deep understanding of the fashion and retail landscape, coupled with his strong financial acumen, makes him an invaluable addition to our leadership team. As Libas continues to scale across channels, his strategic approach to finance will be instrumental in building a resilient and growth-oriented organisation.”
Commenting on his new role, Saurav Shah, Chief Financial Officer, Libas, said, “I am excited to join Libas at this important stage of its growth journey. The brand has built a strong connection with its customers, and my focus will be on creating robust financial systems that support responsible growth, faster decision-making, and long-term value creation. I envision scaling Libas responsibly, investing wisely, and building a business that is sustainable for the long run, while staying true to the brand’s customer-first ethos.”
Shah’s appointment comes at a critical juncture as the brand continues to expand its omnichannel presence, strengthen its retail footprint, and build a future-ready organisation. At Libas, his vision is centred on positioning finance as a growth enabler by supporting expansion, improving operational efficiencies, and ensuring disciplined capital deployment.
