Converse today announced the opening of its first retail store in South India in partnership with Bhaane Group, marking its debut in Chennai. The Chennai store, located at Phoenix Market City, is an extension of its global legacy in street culture, creativity, and individuality.
Whether it’s rap and hip-hop, street dance, or surfing, movement in Chennai is a language that is bold. That pulse reflects Converse’s own rich history as a brand long embraced by athletes, creators, dancers, musicians and those who are independent enough not to follow. In Chennai, the brand sees a creative community that doesn’t wait for permission to be their own unapologetic selves.
With this opening at Phoenix Market City, Converse brings its heritage of iconic silhouettes, including Chuck Taylor All Star and the Chuck 70, alongside newer expressions of the brand such as the Chuck Taylor Lo CTA Classic Suede, the Converse Omega Trainers and more. The new store is more than a retail destination. It’s a physical space that not only reflects the city’s creative energy and spirit but also allows them to explore the brand on their own terms, at their own pace.
The Chennai opening allows Converse to strengthens its voice in the ever-evolving street culture conversation in the country to reach local creators through experience-led retail spaces that are true to its cultural DNA.
Store Location: Unit G-38, Phoenix Market City, 142, Velachery Main Road, Indira Gandhi Nagar, Velachery, Chennai 600042
