Snapdeal, India’s Bharat-focused marketplace for value-conscious shoppers, has announced the return of its flagship SwagTantra Sale, scheduled to run from January 7 to January 12, 2026, ahead of Republic Day.
Following the strong response to the inaugural SwagTantra Sale during Independence Day last year, Snapdeal is bringing the property back to celebrate the spirit of economic freedom and smart, value-led shopping.
Staying true to its value-first positioning, the SwagTantra Sale will showcase a wide assortment of best-selling fashion, lifestyle and everyday essentials, with most products priced in the Rs 299–699 range, reinforcing Snapdeal’s focus on affordability for Bharat’s price-sensitive consumers.
The Republic Day edition will offer discounts of up to 80% across multiple categories, with a strong emphasis on women’s fashion—including westernwear, ethnicwear and footwear—along with men’s apparel, kids’ clothing, home décor and furnishings, and makeup and personal care products. The curated assortment brings together trending styles, daily essentials and festive-ready products at accessible price points.
Adding to the value proposition are “Deal of the Day” offers featuring highly competitive prices across key categories, along with “77 Freedom Deals”, a limited-period initiative inspired by India’s Republic Day celebrations. Shoppers can also benefit from attractive bank and payment offers, including deals via BHIM UPI, PayTM and Bank of Baroda cards.
Commenting on the announcement, Achint Setia, CEO, Snapdeal, said, “Bringing SwagTantra back for Republic Day is our way of celebrating economic freedom through smarter choices, sharper prices and wider access to trusted brands.”
Snapdeal continues to focus on empowering millions of value-conscious consumers while enabling small sellers and manufacturers to participate meaningfully in India’s growing digital commerce ecosystem.
