Homegrown ethnicwear brand Neeru’s, synonymous with refined craftsmanship and contemporary ethnic fashion, marked a significant milestone this December with two major launches — the opening of its new SD Road store in Secunderabad featuring the Neeru’s Silks format, and the unveiling of its revamped flagship store in Visakhapatnam, celebrated through an exclusive experiential fashion evening titled “Drapes & Divas.”
New Store Launch Featuring Neeru’s Silks Format – SD Road, Secunderabad
Neeru’s opened a new store on SD Road, one of Hyderabad’s most iconic shopping destinations. The highlight of this launch is the introduction of the Neeru’s Silks format — a dedicated space showcasing premium silk sarees and handloom weaves thoughtfully curated for connoisseurs of traditional textiles.
Alongside Neeru’s Silks, the store houses an extensive range of bridal couture, festive and occasion wear, sarees, lehengas, salwar suits, and contemporary fusion ensembles. Designed to harmoniously blend heritage with modern aesthetics, the store delivers a warm and elevated shopping experience rooted in craftsmanship, luxurious fabrics, and timeless design.
Speaking on the launch, Avnish Kumar, Managing Director, Neeru’s, said, “Hyderabad has always been a key market for us, and SD Road holds a special place in the city’s shopping culture. With the introduction of Neeru’s Silks in this store, we are bringing a more focused and elevated offering for silk and handloom lovers, while continuing to deliver the complete Neeru’s experience.”
Revamped Flagship Store Unveiled in Visakhapatnam
Continuing the celebrations, Neeru’s unveiled the refreshed look of its flagship store at Sampath Vinayaka Temple Road, Visakhapatnam, on 23 December 2025. The unveiling was marked by “Drapes & Divas,” a first-of-its-kind experiential fashion evening curated by Neeru’s in association with FICCI FLO Vizag.
Conceptualised as an intimate and immersive experience, Drapes & Divas reimagined traditional draping through a contemporary lens, seamlessly blending fashion with live music and refined social engagement. The evening featured a signature drapes presentation, live band performances, soulful music, refreshing mocktails, and artisanal gourmet treats.
The unveiling was graced by Avnish Kumar, Managing Director; Priya Kumar, Head Designer; and Suchita Ahuja of Neeru’s, along with Amrita Kumar, Chairperson – FICCI FLO Vijayawada; Rajini Chitra, Vice Chairperson; and Mr. Chandu.
Strengthening the Brand Through Neeru’s Silks
With the launch of the Neeru’s Silks format in Secunderabad and the revamped flagship in Visakhapatnam, Neeru’s continues to strengthen its presence across key markets. These milestones reaffirm the brand’s commitment to celebrating Indian craftsmanship — particularly silk and handloom traditions — while evolving its retail and experiential formats to meet the tastes of today’s discerning customers.
