Beauty and lifestyle retailer Nykaa has announced the exclusive Indian launch of Oribe, the global luxury haircare label founded by celebrity hairstylist Oribe Canales and beauty industry veteran Daniel Kaner, marking a fresh addition to the retailer’s premium beauty portfolio.
The brand, known for its high-performance formulations, signature fragrance and design-forward packaging, enters the Indian market for the first time through this partnership, with five products from its best-selling Gold Lust collection now available to Indian consumers.
The move comes as luxury haircare emerges as one of the fastest-growing categories within India’s broader beauty industry, with consumers increasingly willing to invest in premium, high-performance hair rituals. Nykaa said the launch builds on its positioning as a go-to platform for globally recognised luxury beauty brands entering the country.
“We’re excited to share the Oribe story and expand our footprint by launching with Nykaa in India,” said Eddie Wan, Vice President, Commercial Growth Salon Asia for Oribe Hair Care. “We look forward to enhancing the consumer experience across all touchpoints by providing a new destination for consumers to discover Oribe.”
Oribe has built its identity around combining performance with luxury — pairing award-winning formulations and its signature Côte d’Azur fragrance with skincare-inspired ingredients and premium packaging design. The brand says its products are formulated to work across a wide range of hair types and textures.
Oribe’s Gold Lust range is now available exclusively via Nykaa.com, the Nykaa app, and select Nykaa stores across India.
