Campus Activewear has opened its first store built on a redesigned retail concept in Roop Nagar, New Delhi, the company announced. The store, spanning 1,640 sq. ft., was inaugurated by Indian cricket team Head Coach Gautam Gambhir and marks a shift in how the sports and athleisure brand plans to present its physical retail experience going forward.
The Roop Nagar outlet is the first to carry Campus Activewear’s new store format, which the company says moves away from conventional product display toward a more curated, lifestyle-led layout. The design incorporates a minimalist aesthetic along with dedicated zones for discovery, styling and product exploration, including a window display, styling boards, lifestyle imagery, tactile flooring, lace customisation, and a photo-op area.
The store carries Campus Activewear’s full range, spanning lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear, along with apparel, accessories, bags, slippers and sandals.
Speaking at the launch, Gambhir said, “Sport teaches you to keep moving, adapt and push forward, and I see that same spirit in the way Campus Activewear is evolving. The new Roop Nagar store is a reflection of that journey, bringing a fresh perspective to how consumers experience the brand. It is exciting to see a homegrown brand continue to grow while staying connected to the changing aspirations of young India.”
Nikhil Aggarwal, CEO of Campus Activewear, said, “The Indian sports and athleisure market is at an exciting STAGE, with consumers increasingly seeking products and brands that fit seamlessly into their everyday lives. For Campus Activewear, this presents an opportunity to build on our scale and strengthen our relevance across a much broader consumer landscape. Our focus is on investing for long-term growth, expanding our presence across markets and continuing to build capabilities that allow us to serve an evolving consumer. As we enter this next phase, we remain committed to building a strong, enduring homegrown brand with the ambition to shape the future of sports and lifestyle retail in India.”
The company currently operates 311 exclusive stores across India, of which 41 are in the Delhi NCR region. It said Delhi NCR remains a priority market and that the region has potential to support a footprint of over 60 stores in the coming years.
Alongside the store opening, Campus Activewear is running a “Move Your Way” activation via a shoe truck near Roop Nagar and North Campus, Delhi, for two weeks, featuring fitness challenges and open talent events, with coupons and merchandise for winners.
Campus Activewear Limited (NSE: CAMPUS, BSE: 543523), founded in 2005, holds an estimated 17% share of India’s branded sports and athleisure footwear market. The company distributes through more than 30,000 retailers across 800 districts, alongside 300+ exclusive brand outlets and a growing e-commerce presence.
