Homegrown premium travel and lifestyle brand EUME has announced actor Ishaan Khatter as its new brand ambassador, marking a pivotal moment as the brand strengthens its identity at the intersection of style, comfort, and contemporary design.
The partnership is rooted in a shared belief that movement is not merely physical but deeply personal and expressive. Ishaan’s energetic yet grounded persona, creative individuality, and modern sensibility mirror EUME’s ethos — a brand shaped by legacy, craftsmanship, and purposeful design.
“We have always believed that EUME represents more than just travel accessories — it represents a lifestyle in motion,” said Naina Parekh, Founder, EUME. “In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”
Speaking about the association, Ishaan Khatter said, “EUME represents a mindset that truly speaks to me, smart, conscious, and effortlessly stylish. Collaborating with EUME felt natural because their products are designed for people who are constantly on the move, but never compromise on comfort or individuality.”
Unlike traditional product-focused endorsements, Ishaan represents EUME’s full brand spirit — versatile, expressive, and built with intention. The new campaign showcases the brand’s complete product range, highlighting pieces designed to transition seamlessly from work to travel to leisure, balancing comfort, durability, and understated individuality.
Ishaan has also contributed creatively to the campaign through styling moodboards and narrative direction, ensuring that the storytelling feels authentic and reflective of his own lifestyle.
Visually, the campaign adopts a Tech x Design aesthetic featuring clean architectural lines, sharp silhouettes, and cinematic lighting — capturing Ishaan in motion to express energy, presence, and fluidity. Through the #MakingMoves narrative, EUME signals its evolution from a travel accessory brand to a broader lifestyle movement driven by innovation and craftsmanship.
