Page Industries, the exclusive licensee of Jockey in India, has launched its new athleisure campaign, Take It Outside, introducing a premium winter collection designed to meet the evolving lifestyle needs of today’s consumers.
The campaign extends Jockey’s core promise of comfort and quality into a seasonally relevant outerwear range that supports life on the move — from cold morning routines and quick coffee runs to airport transits and casual outdoor moments. The collection focuses on lightweight warmth, easy layering, modern fabrics, and relaxed silhouettes engineered for all-day wear.
“Comfort has always been central to Jockey, but the way people experience comfort has changed. It is no longer confined to being at home. With ‘Take It Outside,’ we have created a collection that feels as natural on a relaxed morning indoors as it does when you step out to meet friends or travel. It’s made to be lived in, easy to wear & easy to move in, while staying true to the comfort that defines Jockey,” said Nihal Rajan, Chief Marketing Officer, Jockey India.
“The campaign reflects how the brand is evolving with changing lifestyle of today’s generation. People want clothing that transitions with them through the day, without effort or overstatement. This collection answers that. It is refined, functional and made for everyday moments,” he added.
The brand continues to build on its lifestyle positioning with products that combine form and function while maintaining accessibility and trust—hallmarks that have shaped Jockey’s presence in the Indian market.
Page Industries is the exclusive licensee of Jockey International Inc. across India and several international markets, and also holds the Speedo license for India and Nepal.
