Activewear brand TechnoSport has unveiled a new brand film in collaboration with Dabang Delhi K.C., the Pro Kabaddi League (PKL) Season 12 franchise, celebrating the raw energy and movement that define both sport and everyday life.
As the Official Kit Partner and Powered By Sponsor of Dabang Delhi K.C., TechnoSport outfits the players with high-performance wear designed for champions, combining innovation, comfort, and durability. The partnership reflects a shared philosophy: “Made in India. Made for Champions.”
The campaign film draws creative parallels between the high-intensity moves of kabaddi players and the everyday actions that define ordinary champions – from pre-dawn push-ups to sprints across the street or final gym reps that push past yesterday’s limits. Each lunge, dive, and sprint on the mat is mirrored by real-life moments of perseverance, showing that the spirit of a champion exists beyond the arena.
Patralika Agrawal, Head of Marketing, TechnoSport, said, “At Technosport, we’ve always believed that performance is not the privilege of a few, it’s the spirit that drives everyday champions across India. This film brings that belief to life by blurring the line between the athlete in the arena and the individual in motion. As the Official Kit Partner and Powered By sponsor of the Delhi Dabang team, our collaboration goes beyond branding, it’s a shared philosophy built on passion, perseverance, and Indian pride. Grounded in the insight that greatness is forged in daily discipline, Technosport stands as a companion to every champion’s journey, empowering them to move, perform, and rise, every single day.”
TechnoSport’s kits for Dabang Delhi K.C. feature UPF50+ sun protection, antibacterial and odour-free finishes, moisture-wicking technology, and four-way stretch fabrics like Matpiq, Ventmesh, Elastoplus, and Elastolite – engineered to support unrestricted movement and champion-level performance.
