Homegrown beauty brand MARS Cosmetics has appointed Anmol Sahai Mathur as its new Vice President of Marketing. This strategic leadership move marks a pivotal moment in the brand’s continued journey from an emerging competitor to becoming a household name in India.
Mathur has extensive experience in digital marketing, brand building, and content creator partnerships. With over a decade of experience across industries, he brings a unique blend of digital fluency, brand storytelling, and strategic insight into how today’s consumers think, behave, and engage.
Anmol Sahai Mathur, Vice President Marketing, MARS Cosmetics, stated, “MARS has always differentiated itself by being bold and open in its beauty philosophy. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen our position as a go-to beauty brand across diverse markets.”
In his career, he has successfully led marketing and content teams across well-known platforms like Triller and Eloelo. Most recently, he served as Digital Marketing Lead at the Open Network for Digital Commerce (ONDC), where he led initiatives in social media, influencer marketing, content strategy, and digital branding. With a proven ability to lead cross-functional teams, forecast targets, and drive data-informed storytelling, he brings a balance of agility, creativity, and structure to the table.
With this new position, Mathur will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns that are both creative and meaningful. The emphasis will be on creating consumer relationships through incisive storytelling, emotionally connected campaigns, and truthful, inclusive dialogue faithful to the brand’s ‘Makeup for Everyone’ vision.
Rishabh Sethia, Business Administrator MARS Cosmetics, said, “We are excited to bring back Anmol Sahai Mathur to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, Mathur is perfect to lead our next phase of growth. We feel that his leadership will play a key role in expanding our reach and forming even stronger bonds with our customers nationwide.”
