Founded in 2003 by Anil Arora and Pankaj Anand, Sabhyata has established itself as a leading name in India’s ethnicwear segment. What began as a single store in Delhi’s bustling Lajpat Nagar has transformed into a robust direct-to-consumer brand with a strong retail and digital presence. Over the past 22 years, Sabhyata has become synonymous with accessible fashion, superior quality, and a deep-rooted connection to Indian heritage. Today, the brand operates over 125 exclusive outlets and is recognized as a key player in the premium ethnicwear space.
Mission and Vision
Mission: To deliver accessible, high-quality ethnic wear that seamlessly blends tradition with modernity, enriched with standout designs and exceptional value.
Vision: To become a leading premium ethnic wear brand by delivering refined, affordable designs, unmatched service, and a culturally rooted customer experience.
Target Consumers
Sabhyata caters primarily to Indian women aged between 24 and 55, offering ethnicwear that respects Indian sensibilities while staying relevant to modern tastes.
Core Product Offerings
Sabhyata offers a versatile product range that covers both everyday and occasion wear. Its core categories include Kurtas and Kurta Sets, Kurtis and Co-Ord Sets, Fusion Styles, Party Wear Dresses, Bottomwear, and Men’s Kurtas.
The brand also launches capsule collections around festivals and weddings. Its premium ethnicwear line features heavily designed dresses and kurta sets ideal for festive and special occasions.
Market Presence
Sabhyata enjoys a robust presence in 75 cities across India, with:
- Over 125 exclusive brand outlets
- Presence in 200+ multi-brand outlets (MBOs)
- Physical reach across 99 pin codes
- Online serviceability across 12,800 pin codes
Digital & E-Commerce Presence
Sabhyata maintains a robust digital strategy through:
- Its own D2C website
- Social media presence on Instagram, Facebook, YouTube, Pinterest, and Twitter
- Email marketing through regular newsletters
The brand’s website also features a store locator to bridge the online and offline shopping experience.
Strategies
Digital Strategy:
Sabhyata engages customers via its D2C website and social media channels to showcase new arrivals, share styling tips, and drive brand engagement. Email marketing campaigns are used to announce launches and offers. The brand also creates culturally relevant content around festivals like Teej and Raksha Bandhan to improve visibility and search performance.
Innovation & Technology:
- Transformed store formats to reflect modern elegance
- Frequent seasonal edits and limited editions to maintain freshness
- Shopify-powered e-commerce platform
- Integrated store locator and digital inventory sync
- Secure payment gateways
Upcoming Tech Implementations:
- AI-based product recommendations and visual search
- AR/VR try-on features for online shopping
- Advanced CRM and loyalty systems for hyper-personalized offers
Challenges and Differentiators
To maintain visibility and build consumer trust, Sabhyata emphasises premium mall locations and offers secure digital experiences. The brand ensures consistent customer service through call, email, and chat. It competes effectively with legacy and fast fashion brands through:
- A strong ethnicwear focus that balances tradition with trend
- Competitive pricing without compromising on quality
- Frequent festive and trend-based collections
- Expansion into premium retail while staying true to brand ethos
Expansion Plans
In 2024, Sabhyata reported a monthly ARR of Rs 16 crore and is focused on scaling both its online and offline revenues with a premium positioning. The brand plans to grow from 125 to 150 stores by the end of the year, adding 25 new stores in this fiscal. Expansion efforts are concentrated on southern India, key urban high streets, and Tier 1 and emerging metro cities.
Alongside physical growth, Sabhyata is rolling out redesigned store formats with a modern look and is also expanding its online offerings, particularly in fusion and occasion wear categories.
Sabhyata continues to bridge tradition with modernity while expanding its footprint in India’s premium ethnicwear space.
