Indian lifestyle brand Zouk has announced National Film Award-winning actress Kriti Sanon as its new Brand Ambassador. The collaboration marks a significant step for the brand as it continues to redefine contemporary Indian fashion with a blend of tradition and functionality.
Zouk, known for its handcrafted bags and commitment to Indian craftsmanship, aims to amplify its brand presence with this association. Sanon, admired for her effortless style and modern appeal, aligns perfectly with Zouk’s vision of offering stylish yet functional accessories.
Expressing her excitement, Zouk’s Founder, Disha Singh, said, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
Pradeep Krishnakumar, Co-Founder of Zouk, emphasised the significance of the partnership, adding, “Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.”
Kriti Sanon also shared her enthusiasm about joining Zouk, stating, “Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
With over 12 lakh satisfied customers, Zouk is expanding its presence both online and offline. The brand has already launched exclusive stores in key cities like Mumbai, Pune, Bangalore, Lucknow, and Gurgaon. Additionally, Zouk has ventured into the travel segment with a women-first luggage line, further strengthening its commitment to stylish and functional accessories for modern Indian consumers.
This partnership with Kriti Sanon is expected to enhance Zouk’s appeal among fashion-conscious shoppers, reinforcing its position as a go-to brand for contemporary yet culturally rooted accessories.
