Direct-to-consumer footwear brand Yoho has closed a new funding round from new and existing investors. The Delhi-based startup previously raised Rs 27 crore in a Pre-Series A round in 2022, backed by Gulf Islamic Investments, Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma.
The fresh capital will be deployed toward expanding Yoho’s offline retail footprint and scaling its performance running range.
Since its 2021 launch, Yoho has sold over three million+ pairs of footwear across its own website (yoholife.in) and major e-commerce platforms including Amazon, Myntra, Flipkart, Ajio, and Nykaa. The brand has also established a presence on quick commerce platforms — Blinkit, Zepto, and Swiggy Instamart.
The timing of the expansion coincides with a surge in India’s sneaker and athleisure market. The country’s sneaker segment is projected to reach USD 6 billion by FY32, driven by a young, fashion-forward population and a broader cultural shift toward athletic and casual wear.
On the offline front, Yoho is targeting partnerships with 2,500 Multi-Brand Outlets (MBOs) across tier I and tier II cities. The company also plans to expand on Exclusive Brand Outlets (EBOs) that will integrate AI-driven solutions to address fitting issues, reduce returns, and optimize inventory management.
On the product side, Yoho plans to broaden its performance running portfolio, building on the early momentum of its Catapult with Carbonburst™ shoes — a model engineered specifically for marathon runners.
Pankaj Gupta of GII said, “In a cluttered market, true differentiation is everything. Ahmad and Prateek demonstrated exactly that — a sharp, distinctive perspective on a massive opportunity that immediately aligned with GII’s investment thesis.”
Founded by Ahmad Hushsham and Prateek Singhal, Yoho offers casual and formal footwear for both men and women, positioning itself at the intersection of comfort, design, and performance.
