Wednesday, December 6, 2023
Wednesday, December 6, 2023


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Women Leaders in Fashion Retail: Nina Lekhi, MD, Founder and Chief Design Curator, Baggit

In the ever-evolving landscape of business, women leaders have emerged as trailblazers, redefining traditional roles and pushing boundaries to shape the future of industries. Their remarkable contributions not only steer companies toward success but also serve as a powerful source of inspiration for aspiring business enthusiasts worldwide.

The pivotal role that women leaders play in reshaping businesses and defying conventional norms highlights their ability to set an inspirational message for a new generation of leaders who are eager to challenge the status quo. 

This week, IMAGES Business of Fashion delves into the professional journey of Nina Lekhi, an entrepreneur who founded Baggit – a brand that has gone on to become a household name within the accessories segment.  

About Nina Lekhi

Nina Lekhi is a visionary entrepreneur and the driving force behind Baggit, a name that resonates deeply in the world of fashion and sustainability. With a passion for design and an unwavering commitment to her ideals, Nina embarked on a remarkable journey to create a brand that would redefine the way we perceive handbags. Her creativity, determination, and dedication have played a pivotal role in shaping both the brand and the fashion industry.

Education Profile

  • Nina did a degree in Textile Designing
  • She is also a B.Com graduate

Her Aspirations in Business

Talking to us about her aspirations and goals to expand Baggit’s growth and visibility she said, “I want Baggit to inspire everyday women to be resilient and follow their hearts and to make the brand a global leader in fashion accessories. The goal is for Baggit to also become a torch-bearer for the ‘Make in India’ campaign that provides jobs to several unskilled individuals who need employment. Besides that, I want Baggit to grow into a more sustainable brand and make its contributions to care for mother earth.”

Game-Changing Retail Technologies

Nina Lekhi’s game-changing technologies are Artificial Intelligence to drive recommendations based on customer profiles and previous shopping habits. She also vouches for AI-driven demand forecasting and assortment planning that can optimize inventory returns. According to her, intelligence from video analytics can also be used for better store planning.

Changes Led by Nina Lekhi

According to Nina, “There have been new brand launches. Baggit is a mid-priced handbag fashion brand addressing the classical Fashion segment. Last Year, we launched “Enoki”, a mass handbags brand with the promise of “right quality at the right price”. 

“In terms of franchised boutiques, we worked on a scalable and profitable retail concept that can be easily franchised. The strength of the concept can be seen with existing franchisees expanding to multiple locations on the strength of the performance of existing outlets. And when it comes to licensing, we expanded into luggage by getting licensee to develop and launch Baggit branded luggage, which has been received well in the market,” she added.

Her Strengths and Weaknesses

Outlining her strengths and weaknesses Nina said, “I like that I am curious, fearless and have the ability to relate with everyone. On the other hand, my weaknesses would be that sometimes I tend to micro-manage, have very high expectations and at times can be more emotional than rational.”

Skills that Helped Her Succeed

  • Having a strong and clear understanding of customer needs 
  • Having a good sense of aesthetics and design when it comes to creating products
  • Making key decisions that are well-informed and data-driven to get the results expected

Nina’s Take on the Future of the Industry

Speaking to us about her perspective on the retail industry along with the future trends anticipated she said, “Sustainability will triumph over fast fashion in the next few years and scale will become the biggest global competition. Above all else, the need to inspire people which mainly includes employees and customers, will be the key to future success.”

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