Charlotte Tilbury Beauty is expanding its Pillow Talk line with the launch of a new lip product, the Pillow Talk Blush Balm Lip Tint, as part of a collection the brand is calling ‘Pillow Talk in Bloom.’ The launch also brings back the Pillow Talk Beauty Soulmates Palette in its Flawless Pink shade, alongside a new Flawless Rosewood option.
The new lip tint is positioned as a 3-in-1 product combining a lipstick, balm and tint. The brand says it uses what it calls “pH Custom Colour Chemistry,” a formulation designed to react with the wearer’s skin chemistry to produce a tinted effect that varies from person to person. According to the company, the product offers up to eight hours of colour wear and is intended for one-step application without a waiting period.
The formula is described as 92% skincare ingredients, including shea, cocoa and kokum seed butters along with peptides. Charlotte Tilbury claims up to 24 hours of hydration and a 248% increase in lip moisture after one hour, from a test group of 30 people.
The tint launches in six shades: Pillow Talk Medium, Blushed Rose, Pillow Talk, Blushed Jam, Cherry Talk and 90s Kiss, spanning nude-pink, rosewood, mulberry, cherry and brown tones.
The Pillow Talk Blush Balm Lip Tint will be available in India from September 15 at Nykaa.com, select Nykaa stores, and Charlotte Tilbury boutiques, priced at Rs 3,500.
Charlotte Tilbury Beauty was founded in September 2013 by British makeup artist Charlotte Tilbury MBE. The brand has built its identity around Tilbury’s decades of experience working in fashion and celebrity makeup. The Pillow Talk franchise remains one of the company’s signature product lines; the brand states that a Pillow Talk product sells every four seconds globally.
The product will be distributed through Nykaa, the Indian beauty and fashion retailer.
