India’s luxury menswear market is witnessing an unprecedented surge, driven by a combination of rising disposable incomes, evolving fashion sensibilities, and an increasing penchant for high-end, exclusive attire. Once a niche segment, it is now flourishing, driven by economic growth, changing consumer behavior, and increased brand consciousness. This sector encompasses high-end apparel, accessories, and footwear, catering to a discerning clientele that values quality, exclusivity, and sophistication.
Primary Markets & Factors Driving Growth
Metropolitan cities like Mumbai, Delhi, and Bangalore are primary markets, but significant growth is also being observed in Tier-II and Tier-III cities like Jaipur, Bhubneshwar, Bhopal, etc.
Factors contributing to this growth include rising disposable incomes, urbanisation, lifestyle upgradation, awareness and a growing middle class altogether. The market is segmented into formal wear, casual wear, ethnic wear, and accessories, each with its distinct trends and customer base.
Shifts in Consumer Trends
Modern Indian men are increasingly fashion-conscious and brand-aware. Influenced by global fashion trends and social media, they seek high-quality, stylish, and exclusive products. There is a noticeable shift from going basic to opting for high end looking, luxe and more contemporary styles, meanwhile ethnic wear remains significant for special occasions. Consumers are willing to invest in more premium brands that offer superior craftsmanship, a unique identity and adds to personal aspirations as well.
Key trends that are shaping the luxury menswear market in India are:
- Customisation: There is a growing demand for bespoke and personalised clothing, offering perfect fit and unique designs.
- Sustainable Fashion: Conscious consumption is on the rise, with consumers preferring brands that adopt sustainable and ethical practices.
- Minimalist Aesthetics: Simple, clean, and understated designs are preferred, reflecting a move towards minimalism.
Also, the proliferation of e-commerce platforms has made luxury menswear more accessible. Websites like Tata CLiQ Luxury, Darveys, Ajio Luxe, Myntra Luxe, etc. offer a curated selection of international and domestic luxury brands. Iconic Fashion India follows an omnichannel approach, integrating online and offline experiences, has become pivotal for brands to engage with customers effectively.
The Future
Brands that can effectively blend global fashion trends with local tastes, while also addressing sustainability concerns, are likely to succeed. Innovations in fabric technology, personalised shopping experiences, and a focus on craftsmanship will further drive the market.
