Japanese premium lingerie brand Wacoal has introduced its Spring-Summer 2025 (SS’25) Collection, designed to offer breathable elegance, ultimate comfort, and fashion-forward styles. Leading the collection is Bliss by Wacoal BASICS, a sophisticated range of lightweight lingerie crafted for effortless wear.
The Bliss collection features padded, non-wired T-shirt bras and bikini panty sets in timeless hues of classic black and lush green. Engineered with double-perforated cups and moisture-wicking rice knit fabric, the collection ensures enhanced air circulation—ideal for the warm summer months.
Expanding the SS’25 Lineup
Beyond Bliss, Wacoal has introduced two more stylish additions:
- ZOE NON-WIRED T-SHIRT BRA – A seamless, everyday essential offering gentle support and a flattering silhouette.
- DREAMY CURVES PUSH-UP BRA – Designed with soft brushed cups for a Level 2 push-up effect, ensuring a natural yet enhanced shape.
Pooja Merani, COO of Wacoal India said, “With these new launches, Wacoal continues to redefine premium lingerie by combining functionality with elegance. The SS’25 collection ensures that every woman feels confident and comfortable in every moment.”
The SS’25 collection will be available across Wacoal exclusive brand stores, large format stores, and leading multi-brand outlets nationwide. Customers can also shop online at Wacoal India’s official website.
About Wacoal India
Founded in 1946 in Japan, Wacoal has built a global presence across Asia, the U.S., and Europe. Since launching in India in 2015, the brand has expanded to 18 exclusive brand outlets (EBOs), over 40 large format stores (LFS), and 80+ multi-brand outlets (MBOs) across 20 cities. With a focus on premium quality, expert fittings, and an extensive lingerie range, Wacoal continues to redefine intimate wear for Indian women.
