Apparel Group India has announced the launch of Lucknow’s first Victoria’s Secret Beauty Assortment Store at Phoenix Palassio Mall. The opening marks the brand’s 16th store in India and its 9th Beauty Assortment Store, underscoring Victoria’s Secret’s growing presence in the country’s fashion and lifestyle market.
Located on the Ground Floor of Phoenix Palassio Mall, the store brings together an indulgent mix of signature fragrances, body mists, lotions, body care, lip essentials, and accessories, along with the brand’s popular pajama sets. Adding to the allure, the store also offers a curated selection of bralettes and panties, giving shoppers a glimpse into the lingerie styles that have become iconic worldwide.
Commenting on the launch, Tushar Ved, President of Apparel Group India, said, “Victoria’s Secret has always stood for celebrating individuality and confidence. With our new store in Lucknow, we are excited to offer customers a thoughtfully curated space where they can discover beauty, self-care, and comfort in one destination.”
Abhishek Bajpai, CEO of Apparel Group India, added, “Lucknow is a vibrant and growing market where we see a strong appetite for retail experiences. By introducing Victoria’s Secret Beauty Assortment here, we are not only making the brand more accessible but also creating a premium environment for shoppers to connect with the iconic products.”
With this launch, Victoria’s Secret continues to expand its footprint and bring premium retail experiences closer to consumers across the country.
