Sunday, June 1, 2025

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R S Roy
R S Roy
R S Roy is the editorial advisor at IMAGES Group

Beyond the Mirror: United Colors of Benetton India’s bold leap into phygital fashion

In an era where retail is rapidly evolving, United Colors of Benetton (UCB) India has emerged as a trailblazer—seamlessly blending physical and digital experiences to captivate the modern consumer. At its Spring-Summer 2025 (SS25) collection preview, UCB unveiled a groundbreaking Augmented Reality (AR) experience at its Linking Road store in Mumbai, setting a new benchmark…

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