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UNIQLO launches ‘Summers are for Linen’ campaign, featuring Katrina Kaif

Global apparel giant Uniqlo has unveiled its 2024 Spring/Summer campaign titled ‘Summers are for Linen’. The campaign, starring Bollywood actress Katrina Kaif, highlights Uniqlo’s commitment to comfort and style during the scorching summer months.

Katrina Kaif, who serves as a Brand Endorser for Uniqlo, takes center stage in the campaign film, showcasing the brand’s linen collection across digital and offline platforms. The campaign captures moments of leisure and relaxation, illustrating the versatility and breathability of Uniqlo’s Linen Collection.

Commenting on the latest campaign, Katrina Kaif said, “During hot summers, breathable and lightweight fabrics are a necessity. UNIQLO’s Linen is fantastic at keeping me both comfortable and cool throughout the day. I also love that this collection is so versatile and offers timeless style for anywhere – whether I’m at work or enjoying my day at home.”

“We are excited to welcome the season with the launch of our ‘Summers are for Linen’ campaign, featuring our Brand Endorser, Katrina Kaif. We are positive that the versatility of the UNIQLO Linen collection, celebrated with Katrina’s timeless charm and elegance, will resonate with our customers,” Nidhi Rastogi, Marketing Director, UNIQLO India said

The campaign film features Katrina Kaif in a range of vibrant linen apparel, including Linen Shirts, Cotton Tapered Pants, and Jumpsuits, inspired by everyday occasions.

The 30-second campaign film aims to celebrate the simplicity, quality, and longevity of Uniqlo’s LifeWear.

Uniqlo, a flagship brand under the banner of Fast Retailing Co., Ltd., is a global apparel retail powerhouse with 2022 global sales soaring to 2.3 trillion yen. Its vast network spans more than 2,400 stores worldwide, reflecting Fast Retailing’s overarching mission to enhance people’s lives through the provision of outstanding clothing and the challenge of established conventions.

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