Leading casualwear brand U.S. Polo Assn., of the globally renowned United States Polo Association (USPA), unveiled its new brand store in Bengaluru. Spread across a retail space of 6190 sq. ft, the new store in Jayanagar – one of the largest residential hubs in India, and an affluent mixed residential and commercial neighbourhood in Bengaluru – is located across 3 floors and aims to transform the retail landscape for U.S. Polo Assn. in India, inviting customers to be part of the dynamic and engaging brand story.
The Inside Story
With an authentic connection to the sport of polo, the brand-new retail space boasts modern décor and sport-inspired accessories that weave shoppers into the brand story all through their shopping experience.
The store highlights the authentic, modern, and sporty elements of the brand while showcasing elements of fashion and style, keeping the product at the core focus. It also features a special wall that embodies the spirit of the sport of polo – classic and cool.
The new store is a part of the brand’s growth strategy, which equally focuses on brick-and-mortar, omnichannel, and e-commerce, as well as overall brand marketing through storytelling.
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Womenswear Collection Launched Offline
This U.S. Polo Assn. store at Jayanagar marks a special milestone – it’s the first store in India to take the new SS’24 womenswear collection live in-store, which was previously available exclusively online.
The store houses the entire range of product categories that the brand has to offer – USPA Mainline, USPA Sport, Denim & Co., Womenswear, Footwear, Kidswear, Accessories and Innerwear. Polo shirts, denims, sweaters, jackets, and t-shirts are just a few of the timeless favourites that are included in the featured collection.
Commenting on the launch, Amitabh Suri, CEO, U.S. Polo Assn. India said, “Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and one-of-a-kind experience for Bangalore customers. It speaks volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself, and its commitment to Indian fans.”
“Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. Jayanagar is one of the largest residential and commercial hubs in the country. We are working to cater to the ever-evolving fashion preferences of Indian consumers, which are on par with their global counterparts,” he added.
Currently, the brand’s retail footprint in India includes more than 400 brand stores and over 2000 shop-in-shops across 200 cities in India.
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Brand History
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide.
A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
