India’s casualwear brand U.S. Polo Assn. under the United States Polo Association (USPA), inaugurated its new brand store on M.G. Road in Panaji, Goa. The two-level structure, spanning 2,237 sq. ft., showcased the brand’s latest Autumn-Winter Collection at its grand launch, which saw the presence of 100 USPA team members who traveled from Bengaluru to Goa for the occasion, the brand announced in a release on Monday.
The store’s design features a refreshed brand identity, boasting an all-white interior adorned with the iconic colors of the brand, along with a blend of wood, metal, and concrete details. The special wall within the store captures the essence of polo, presenting a classic and cool ambiance. The modern and sporty décor, coupled with an authentic connection to the sport, provides shoppers with an immersive shopping experience.
“We are thrilled to announce the grand opening of our U.S. Polo Assn. store in the vibrant and picturesque land of Goa, a momentous milestone for our brand. What adds immeasurable joy to this event is the presence of over 100 passionate team members of our U.S. Polo Assn. family who have flown down from Bangalore to Goa to be a part of this historic moment,” Amitabh Suri, CEO of U.S. Polo Assn. – Arvind Fashions Limited said.
“The U.S. Polo Assn. brand store on M.G. Road carries the brand’s product offerings in the form of USPA Mainline, USPA Sport, Denim & Co., Footwear, Accessories & Innerwear,” Suri added.
The featured collection includes timeless favorites such as polo shirts, denims, oxfords, sweaters, jackets, and t-shirts, emphasizing the brand’s cool, authentic, and sporty elements while keeping fashion and style at the forefront. The store launch marks a strategic move in the brand’s growth strategy, focusing on brick-and-mortar, Omni-channel, and e-commerce, as well as overall brand marketing through storytelling.
U.S. Polo Assn. currently boasts a retail footprint in India with over 400 brand stores and more than 2000 shop-in-shops across 200 cities. As the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States, U.S. Polo Assn. holds a multi-billion-dollar global footprint with distribution in over 190 countries through retail stores, department stores, sporting goods channels, independent retailers, and e-commerce.
Arvind Fashions Ltd is a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., Arrow, Tommy Hilfiger, Calvin Klein, and Flying Machine, it has a presence across lifestyle brands and prestige beauty.
