Tommy Hilfiger, the PVH Corp.-owned lifestyle brand, has announced actor Vedang Raina as its India Brand Ambassador, with the actor set to front the campaign for the brand’s Fall Winter 2026 Watch Collection in the country.
The campaign positions Raina, known for his distinctive style and growing popularity among younger consumers, as the face of the label’s latest timepieces in India. The brand said his involvement reflects an effort to connect with a new generation of style-conscious buyers drawn to Tommy Hilfiger’s mix of classic design and contemporary American style.
Commenting on the association, Raina said Tommy Hilfiger has always stood for a quiet confidence, adding that a watch is the detail that speaks for a person without saying much at all. He called being part of the campaign in India a significant opportunity.
The Fall Winter 2026 Men’s Watch Collection anchoring the campaign introduces two new models. The Hampton features a monochromatic black finish, sculptural proportions and a tachymeter bezel, along with 5 ATM water resistance and 24-hour and date functions.
The second new addition, the Bryant, takes a slimmer, dress-watch-inspired approach. It comes with a navy blue gloss enamel dial, indexes inspired by New York City skyscrapers, and a polished stainless steel bracelet, paired with a dual time movement and 5 ATM water resistance. The brand describes it as a versatile piece suited for both office wear and evening occasions.
As part of the campaign, Tommy Hilfiger has invited consumers to join the conversation on social media using #TommyHilfigerWatches and by tagging @TommyHilfiger.
Tommy Hilfiger, founded in New York in 1985, is known globally for its red, white and blue branding and “Prep made Modern” aesthetic, offering apparel, accessories, footwear and fragrance under the Tommy Hilfiger and Tommy Jeans labels. It is one of two flagship brands — alongside Calvin Klein — under PVH Corp., a more than 140-year-old fashion company operating in over 40 countries. The watch collection itself is produced and distributed by Movado Group, which holds licenses for Tommy Hilfiger alongside brands including Movado, MVMT, Coach, Hugo Boss and Lacoste.
