Reliance Retail’s omnichannel beauty platform Tira has launched its latest outlet at Sarah City Capital Mall in Hyderabad, Telangana, a mall official announced on social media on Sunday.
“Tira opens today. The large format cosmetics and fragrances retailer had Sarath City Capital Mall on its radar from the initial days itself. But the pace of initiation increased over the last few months,” Indraneel Majumdar, Head of Mall at Sarah City Capital Mall said in a LinkedIn post.
“The category promises to be huge at the mall. Tira is here to stay. The ladies and the girls are all very excited!! It is situated on the Upper Ground of the mall beside Nautica,” Majumdar added.
Sarath City Capital Mall is situated at Gachibowli – Miyapur Road in Hyderabad, it rises 8 floors into the sky and each floor spreads across 27,00,000 square feet in expanse. That makes the mall retail space 19,31,000 square feet. It has a clear carpet space of 12,79,000 square feet for over 500+ brands across fashion, accessories, fresh food and grocery, footwear, luggage, time wear, collectibles, digital fashion, electronics, wellness, jewelry, food and beverage and gifts.
Reliance Retail launched Tira’s flagship store in April 2023 at Jio World Drive in Bandra Kurla Complex in Mumbai which is spread across 4,300 sq. ft., followed by a store at Infiniti Mall in Malad, Mumbai.
Tira offers an assortment of global and home-grown brands. It showcases shoppable videos, blogs, tutorials, trend-setting tips, personal recommendations and a virtual try-on feature, which allows consumers to try colour cosmetics from the comfort of their homes.
