Continuing its commitment to creating immersive and unforgettable shopping experiences, The Souled Store has unveiled two brand-new retail outlets located in Colaba (Mumbai) and Bhatinda (Punjab). With each store designed as a visual and cultural experience, this marks another bold step in the brand’s offline expansion journey.
The Colaba store is a dreamscape for Harry Potter fans. Designed to resemble the iconic Diagon alley, the store goes far beyond merchandise- it brings the wizarding world to life with meticulous attention to detail.
The Bhatinda store, on the other hand, is a striking tribute to desi culture- literally built to look like a giant, colorful truck. Drawing from the vibrant tradition of Punjabi truck art, the entire exterior mimics the bold, quirky, and eye-catching designs seen on the highways of India.
“We’re incredibly excited about these two openings,” said Vedang Patel, Co-founder of The Souled Store. “At The Souled Store, we believe that a store should be more than four walls- it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable.”
With 50 stores across India and more on the horizon, The Souled Store continues to redefine what a retail space can be- where fandom, fashion, and storytelling come together. The brand also retails extensively online via its e-commerce website, app, and key marketplaces.
The Souled Store is India’s largest pop culture brand, boasting over 200 licenses, including giants like One Piece, Naruto, and Marvel. For the past 11 years, the brand has been dedicated to celebrating fans and pop culture, consistently going above and beyond to engage their community.
In addition to its extensive collection of fandom merchandise, The Souled Store also offers a variety of apparel such as cargos, linen shirts, sneakers and more.
