Contemporary menswear brand The Bear House has strengthened its retail presence in Hyderabad with the launch of its fifth store in the city. Located in Himayatnagar, the new 6,000 sq. ft. store is spread across three floors.
The launch takes The Bear House’s retail footprint to 30 stores across India, including five stores in Hyderabad, as the brand continues to build a strong omnichannel presence across key markets.
Hyderabad has emerged as an important market for The Bear House, driven by encouraging demand across its online business and the performance of its existing stores, the brand said.
The new Himayatnagar store offers a larger-format retail experience. The offerings span The Bear House’s apparel, accessories and lifestyle collections. The store is designed in the brand’s clean and contemporary retail language; the space aims to give customers a more immersive experience of the brand and its product range.
“Hyderabad has been an important market for The Bear House, and opening our fifth store in the city is a reflection of the confidence we have in its customers and its potential. The new Himayatnagar store, spread across three floors, gives us an opportunity to bring a larger and more immersive Bear House experience to the city. As we continue expanding our offline presence, our focus remains on being closer to our customers and building a brand that grows with them,” said Harsh Somaiya, Co-founder, The Bear House.
The Bear House is a contemporary menswear brand focused on redefining everyday dressing through premium fabrics, modern silhouettes and considered design. With a focus on expanding beyond metropolitan markets, the brand is bringing its premium menswear proposition closer to consumers across India.
