Voie Sage, a new luxury travel and lifestyle brand founded in India, has launched with its first collection of two products: the Companion Set, a slim travel skincare kit, and the Vanity Hairbrush.
The brand’s name comes from the French phrase meaning ‘the wise way,’ reflecting its philosophy that beauty and function can coexist in everyday travel essentials. Drawing on French ideas of finding elegance in daily rituals, Voie Sage aims to rethink travel products that, the brand says, have changed little even as travel itself has evolved.
The Companion Set features a slim, airline-compliant case with three formulations — Lucien (sunscreen), Marcel (hand cleanser), and Sylvie (lotion) — each named after a character and packaged in vintage-inspired cream-and-charcoal designs. It comes with a welcome note introducing customers to the brand. The Vanity Hairbrush is designed for easy use between home and travel. Both products are available separately or as a gift set.
In the coming months, Voie Sage will also introduce a Scented Terracotta Diffuser, handcrafted and infused with a bespoke woody fragrance. Designed for enclosed spaces like wardrobes and luggage, it releases fragrance gradually over several weeks without oils, heat, or electricity.
Speaking on the launch, Ananya Gupta, Founder of Voie Sage, said, “Voie Sage was born from movement – the reality of long flights, layovers, and constantly packing and unpacking. For years I carried the same pouch of essentials wherever I went. It was comforting to know where everything was. What I have always loved are the few things that stay with me: a notebook I have carried for years, an old suitcase, a hotel key not returned. Objects that become attached to memories almost by accident. I would rather create a few things people become attached to than many things they quickly replace.”
The launch comes as travel-format beauty products gain traction as a growth category. India’s beauty and personal care market is estimated at $26-31 billion in 2025, with travel-size formats seen as a key driver of growth. Globally, the travel cosmetics minis market was valued at $6.8 billion in 2025 and is projected to reach $12.4 billion by 2034, with Asia Pacific expected to be the fastest-growing region.
Voie Sage plans to expand its collection gradually, adding products only when they meaningfully enhance the travel experience, as it works to build a lasting identity in the travel lifestyle space.
Availability and Pricing
The debut collection is available exclusively at www.voiesage.com. The Companion Set is priced at Rs 3,900 and the Vanity Hairbrush at Rs 1,500. Refills for Lucien, Marcel, and Sylvie are sold separately.
