The Bear House, a contemporary men’s apparel and accessories brand specialising in smart casuals, has announced its first global presence in the Gulf Cooperation Council (GCC) market.
Touted as the launchpad for the brand’s deeper international growth, the latest move targets an expansive physical retail and omnichannel presence in the region. The Middle East, with its high demand for premium men’s fashion and strong e-commerce infrastructure, offers a natural fit for The Bear House’s smart casual positioning.
The brand’s range of comfort-led silhouettes, timeless styles with regional adaptability, and hybrid wardrobe essentials are available on local GCC platforms like Noon, Namshi, and Amazon. These platforms were strategically chosen for their established trust, high traffic, and logistical maturity in the region, offering the fastest way for The Bear House to connect with a relevant, fashion-forward audience.
Speaking on the launch, Harsh Somaiya, Co-Founder of The Bear House, said, “This is our first major step towards becoming a global Indian brand. The Bear House fills in the ‘affordable luxury’ gap for the GCC consumer, who currently has only two choices — high-end luxury brands and value brands. The UAE, being the fashion and e-commerce hub of the GCC, offers a brand like ours developed infrastructure, a ready consumer base, and market accessibility, making it an ideal gateway for expansion into the wider Middle Eastern market and a natural extension of our current business in India. Smart casuals are becoming a staple for professionals in the GCC, aligning closely with our core offering.”
Founded in 2017, The Bear House has been on an expansion drive in India over the past couple of years, successfully foraying into physical retail with stores in Bangalore and Hyderabad, growing from an online-only presence.
The brand is scaling rapidly, aiming to surpass Rs 250 crore in net revenue with 80%+ YoY growth. It also recently raised Rs 50 crore in a Series A funding round led by JM Financial India Growth Fund III, further accelerating its expansion and market leadership.
Leading Myntra’s shirt category, its collections are available on its website, app, Tata Cliq, Nykaa, Amazon, Zepto, and in four retail stores, including two with Broadway, across Delhi, Bangalore and Hyderabad.
Earlier this year, The Bear House also garnered national attention by appearing on Shark Tank India Season 4 and securing a Rs 3 crore investment from Shark Namita Thapar, Executive Director of Emcure Pharmaceuticals. It significantly accelerated its brand visibility and momentum for growth.
