TechnoSport has opened its latest exclusive store in Tolichowki, Hyderabad, marking its seventh store in South India. The 1,000-square-foot high-street store officially launched on January 4, 2025, and aims to cater to the growing demand for activewear in the Telangana market.
The new store highlights TechnoSport’s winter collection, featuring the TechnoWarm line, designed for performance during colder months. Products include lightweight jackets and sweatshirts crafted with advanced technologies like TechnoDry for rapid moisture absorption, UPF50+ sun protection, and anti-microbial features. Prices range from ₹400 to ₹999.
“Hyderabad represents a vibrant market where both brand-conscious and value-conscious consumers thrive,” said Sunil Jhunjhunwala, Co-founder and Managing Director of TechnoSport. “The energy and flamboyance of the people here make it essential for us to establish our presence in a high-street location like Tolichowki.”
To celebrate the opening, the brand is offering a free T-shirt to the first 100 shoppers, alongside exclusive giveaways such as gym bags, power banks, and AirDopes.
Puspen Maity, CEO of TechnoSport, emphasised the importance of Hyderabad for the brand. “Over the last three months, Hyderabad has ranked among our top two cities for online orders and remains in the top five for our direct-to-consumer channels,” he said. “Having a retail store here was imperative, and we are optimistic about further expansion in this thriving market.”
With its expansion into Hyderabad, TechnoSport continues to strengthen its footprint across India, offering a range of performance-driven and affordable activewear tailored to fitness enthusiasts.
Rohit Kulkarni, Business Head for Exclusive Stores, noted the city’s strategic relevance stating, “The opening of this store is just the beginning. We are exploring opportunities to expand further within Hyderabad to cater to the growing demand for quality activewear among fitness enthusiasts.”
