Tata Group’s women’s ethnicwear brand Taneira has launched its latest store at Elan Mall, Gurgaon.
Spread across 1,242 sq. ft., the new outlet celebrates India’s textile heritage by offering a wide selection of handcrafted sarees. Some fabrics include: pure Silk, Cotton Ikat, Kota Doria, Banarasis, Tussar, Jamdanis, revitalised Chanderis and Maheshwaris, Kanjivaram, South Silks, Sambalpuri, and Vegan collections. It aims to provide saree connoisseurs in Delhi NCR a rich and authentic experience under one roof.
Taneira also offers Zari Certification, reinforcign its commitment to quality and authenticity. The brand offers a curated mix of sarees, blouses, kurtas, ready-to-wear outfits, inner skirts, trousers, and unstitched kurta sets — all crafted from pure and natural fabrics.
Speaking on the occasion, Anirban Banerjee, Retail Head, said, “We’re delighted to bring the Taneira experience to Gurgaon, a region that beautifully blends modern aspirations with deep-rooted traditions. At Taneira, our mission is to celebrate and preserve India’s rich craft heritage while making it accessible to every woman. This store is a tribute to the country’s diverse textile legacy, a space that truly brings the essence of ‘India under one roof.’
To celebrate the opening, Taneira is offering a complimentary gold coin on purchases of Rs 20,000 or more from July 2 to July 6, 2025.
Launched in 2017, Taneira offers a wide range of ethnic wear sourced from over 100 weaving clusters across India. The brand currently operates 80+ stores across 41 cities and is expanding its reach both offline and online through its website, www.taneira.com.
