Tissot, the Swiss watch brand known for its tradition, precision, and innovation, today announced the launch of its own e-commerce platform in India. This milestone marks a significant step in the brand’s evolving journey in the country, strengthening its connection with a new generation of consumers while enhancing accessibility across the market.
Commenting on the launch, Sylvain Dolla, CEO of Tissot, said: “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”
Alongside this launch, Tissot unveils its new Gentleman collection, which is now available to explore and purchase directly on Tissot’s e‑commerce platform. Crafted for the modern man, the collection blends refined aesthetics with understated sophistication, offering timepieces defined by balance, confidence, and timeless Swiss craftsmanship.
A Considered Step into the Indian Market
With a legacy rooted in Swiss precision and timeless design, Tissot’s entry into India’s e-commerce space marks a considered step. The platform offers a refined and user-friendly environment to discover and purchase its timepieces, bringing the brand closer to its audience with quiet confidence. All products will be shipped directly from Tissot’s India-based warehouse, ensuring complete authenticity and a direct, uncompromised experience without intermediaries.
Currently, Tissot is available across more than 400 stores in India, as well as on select luxury e-commerce platforms nationwide. Online sales have continued to grow steadily since their introduction in 2020. With the launch of its dedicated e-commerce platform, the brand aims to further strengthen its digital presence and continue expanding its e-commerce performance, offering customers an even more seamless and direct way to discover its timepieces. In India, as in the rest of the world, Tissot is a leader in the Swiss watch industry both in terms of the number of watches sold and overall revenue.
The complete range of Tissot timepieces can now be explored and purchased directly via the brand’s official website at https://www.tissotwatches.com/en-in.
