Women’s ethnicwear brand Soch launches ‘Summer Tales,’ a breezy Spring-Summer 2025 collection blending elegance with comfort. Featuring kaftans, pastel kurtas, sarees, and suit sets in refreshing hues, the collection is perfect for the summer season.
Inspired by the tranquility of the sea, ‘Summer Tales’ offers lightweight, breathable fabrics in shades of blue, green, coral, and more. Key sub-collections include:
- Gypsy Ink – Bohemian-inspired bold patterns.
- Bandhej Treasures – Vibrant Bandhani prints.
- Indigo Hues – Rich indigo shades.
- Shimmer Tales – Intricate Aari embroidery and embellishments.
- Petal Play – Delicate floral prints in soft hues.
Priced from Rs 1,498, the collection is available at Soch outlets and online at www.soch.com.
Soch seamlessly blends tradition with contemporary styles. The brand currently operates 175 stores across 60+ cities, and was recognised as the Best Ethnic Fashion Retailer of the Year 2024.
