Rosso Brunello was launched with a vision to offer high-quality, fashion-forward footwear to the modern Indian consumer. Over time, it has evolved into a recognised bridge-to-luxury brand with a pan-India presence, driven by design innovation, product quality, and superior customer experience. Rosso Brunello operates under a 100% private label model, which ensures full control over product design, pricing, and production.
What Sets it Apart
Rosso Brunello blends international aesthetics with Indian sensibilities. The brand prioritises comfort-tech, ethical craftsmanship, and timeless design, offering products tailored to lifestyle needs and fashion preferences, unlike typical mass-market footwear.
Rosso Brunello is BIS certified, which enhances consumer trust and ensures standardized production—particularly important in Tier 2 and Tier 3 markets.
Product Range & Performance
The brand offers loafers, moccasins, lace-ups, monk straps, slides, and boots for both men and women. Loafers and moccasins are top performers. Rosso Brunello maintains over 300 SKUs across diverse collections suited to different occasions and tastes.
All products by Rosso Brunello are designed with a customer-first approach. Trends, feedback, and global fashion cues guide the in-house design team. Collaboration with artisans and technologists ensures products are stylish yet wearable.
The brand uses premium leather and high-durability components. Quality is ensured through multi-stage inspections, BIS certification compliance, and regular supplier training.
Innovation & Technology
Post-pandemic, consumer demand has shifted toward comfort and purposeful buying. The brand responded with more versatile collections and discreet comfort-focused technology in its footwear.
Key innovations by Rosso Brunello include lightweight comfort soles, ergonomic footbeds, TPR soles for flexibility, and moisture-wicking linings—all features that support long wear without compromising style.
According to the brand, technologies which are shaping the future of Indian footwear retail include:
- AR-based virtual try-ons
- AI-driven personalization
- End-to-end supply chain digitization
Rosso Brunello has adopted:
- Digital prototyping and 3D design
- Comfort-tech components like ergonomic soles
- Data analytics for inventory and trend forecasting
Market Presence & Retail Strategy
Rosso Brunello currently operates 40+ stores in India’s major metros and Tier 1 cities, with expansion into Tier 2 locations and global opportunities through e-commerce and showcases. It has many strategies in place to forward the brand and build consumer loyalty, including:
- Omnichannel Strategy: The brand operates via a hybrid model, combining physical retail with a strong direct-to-consumer (D2C) digital presence. Its omnichannel approach includes synced inventory, unified customer service, and cross-platform loyalty programs.
- E-Commerce Experience: Rosso Brunello enhances its digital presence through personalised experiences, exclusive online drops, and clear sizing tools. Its presence on major marketplaces ensures broader reach and engagement.
- Marketing Approach: The brand utilizes influencer collaborations, storytelling campaigns, and event-based launches. A digital-first strategy keeps it culturally relevant while reinforcing its aspirational appeal.
- Target Audience & Loyalty Building: Targeting urban millennials and Gen Z customers who seek affordable luxury, Rosso Brunello builds loyalty through community-focused capsule collections, curated designs, and services like repair support.
- Sustainability Strategy: Sustainability is embedded in the brand’s philosophy. Rosso Brunello focuses on ethical sourcing, reducing waste, and encouraging circular design.
In fact, it’s not only about eco-friendly materials but responsible brand behavior. The brand’s initiatives include:
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- Partnering with suppliers to reduce carbon emissions
- Exploring take-back programs to prolong product life
Expansion Plans
The brand aims to become India’s most loved premium footwear label by expanding its physical footprint, enhancing online offerings, and designing seasonless collections.
Rosso Brunello is exploring Southeast Asia and the Middle East—markets that value Indian aesthetics and luxury appeal. Domestically, it is focused on Tier II and emerging cities as they are are key to the brand’s growth strategy due to the presence of increasingly aspirational and fashion-forward consumer, greater disposable income and demand for branded experiences.
In the meanwhile, the brand will continue investing in both digital and offline channels. While digital helps gather insights and foster retention, physical stores remain vital for building customer trust and showcasing products.
Financial Outlook
The brand has consistently posted double-digit growth and projects 20–25% year-on-year growth over the next two years, driven by new market entries and D2C innovation.
Industry Challenges
India is positioned for major growth in premium footwear due to digital adoption, rising disposable incomes, and a youth-driven market. It is quickly becoming a leading global consumer base for affordable luxury.
Key emerging consumer trends include:
- Comfort-first, functional fashion
- Premiumization of daily wear
- Rise in personalization and gender-fluid styles
However, brands still faces challenges like fast-changing fashion cycles and rising costs of premium materials. Rosso Brunello plans to overcome these through agile design, better consumer insight, and improved supply chain efficiency.
The Future
According to Rosso Brunello, the footwear segment will see convergence of fashion and tech—through comfort-first, gender-neutral, and tech-enabled footwear. Personalisation and direct-to-consumer models will become core to growth and brand identity.
