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Reliance launches first store of youth fashion retail format, Yousta, in Hyderabad

Isha Ambani led- Reliance Retail has announced the launch of its youth-focused fashion retail format, Yousta with the opening of its first store in Hyderabad’s Sarath City Mall.

As per Reliance Retail, Yousta with its contemporary tech-enabled store layouts, offers high-fashion at affordable prices targeted at young consumers.

Speaking on the occasion of the launch, Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs. Every day, will be ‘Day One’ in terms of freshness and relevance. Yousta will not only give a voice to the youth but also give them the freedom to express themselves, because for us, they are absolute stars.”

All Yousta stores will boast several tech touch points, including:

  • QR-enabled screens for information sharing
  • self-checkout counters
  • complimentary Wi-Fi and charging stations

All products at the store are priced below Rs 999, with a majority priced below Rs 499. Apart from housing unisex merchandise, character merchandise and a weekly refresh capsule, Yousta will drop brand new looks in its ‘Starring Now’ collection every weekalong with matching accessories.

The Yousta range will also be available online on Ajio and JioMart.

Commitment to Sustainability

Yousta has partnered with a non-profit for customers to donate old clothes at stores and allow them to be used for community programs.

The brand’s commitment to sustainability and local communities is reflected in its stores featuring locally sourced and manufactured products. This not only allows Yousta to offer unique items but also helps it contribute to the growth of local economies and reduce its ecological footprint.

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