Rare Ones by Rare Rabbit, the premium kidswear brand, has announced the launch of three new stores in Delhi, marking a key milestone in its retail journey. Designed for boys aged 4 to 14, Rare Ones offers stylish, high-quality fashion that blends playful energy with modern sophistication.
Launched in 2024 with its first store in Ahmedabad, Rare Ones has now expanded into the Delhi market with stores at DLF Mall of India, DLF Promenade, and DLF Avenue. These new locations showcase the brand’s commitment to delivering fashion-forward, comfortable, and imaginative clothing for boys, echoing the same design philosophy and attention to detail that defines Rare Rabbit’s men’s fashion line.
Shreejesh Nair, Chief Brand Officer of Rare Ones by Rare Rabbit, shared, “We’re thrilled to bring Rare Ones to Delhi — not with just one, but three stunning new stores. This marks an exciting chapter as we bring our signature blend of thoughtful design and playful sophistication to families in the capital. With Rare Ones, kids can explore their individuality and dress with confidence, creativity, and comfort.”
This expansion reflects Rare Ones’ ongoing vision to innovate within the retail space and create unique fashion destinations tailored to the evolving tastes of Indian consumers.
Later this month, the stores will also house the latest Autumn Winter ’25 collection that blends the thrill of cars, the excitement of sports, and the wonder of travel into playful, comfort-first designs. 5 different concepts are spread across the whole range – Sonic, Travel, Perspective, Aztec, and the premium Label Collection. Each of these collections has 20-25 pieces under it.
Strategically located in three of Delhi’s most prestigious malls, these new stores set a fresh benchmark for luxury kidswear shopping in the city:
1. DLF Mall of India
Address: 2nd Floor, Sector 18, Noida, Uttar Pradesh 201301
Size: 444 Square Feet
2. DLF Promenade
Address: 2nd Floor, 3, Nelson Mandela Marg, Vasant Kunj II, Vasant Kunj, New Delhi, Delhi 110070
Size: 399 square feet
3. DLF Avenue
Address: 2nd Floor, A4, Press Enclave Marg, Saket District Centre, District Centre, Sector 6, Pushp Vihar, New Delhi, Delhi 110017
Size: 365 Square feet
About Rare Ones by Rare Rabbit:
Rare Ones by Rare Rabbit is the premium boys wear brand from The House of Rare, known for fashion-forward labels like Rare Rabbit and Rareism.
Launched in late 2024, Rare Ones is India’s first exclusive retail label for upscale boys’ fashion, catering primarily to children aged 4–14. With a strong focus on modern aesthetics, quality craftsmanship, and comfort, the brand brings the same level of detail and design innovation that defines its adult counterparts.
Proudly crafted in India, Rare Ones champions individuality, authenticity, and contemporary style for young trendsetters, marking a pivotal step in The House of Rare’s expansion strategy. The brand is present across 100 points of sale in 60 cities in the country.
