Adidas Originals, the renowned sportswear brand, has announced an exciting collaboration with Bollywood superstar Ranveer Singh for its latest campaign, the company announced in a release on Tuesday.
The campaign, which celebrates the enduring legacy of the Trefoil, seeks to position Adidas Originals as a cultural pioneer.
The Trefoil logo, introduced over 50 years ago, has left an indelible mark on the worlds of sports and fashion. In 2023, Adidas Originals pays tribute to the cultural icons who have continually propelled the Trefoil to the forefront of global culture. The campaign’s theme is encapsulated in the brand’s new global platform: “We Gave the World an Original. You Gave Us a Thousand Back.”
The campaign highlights three iconic silhouettes from Adidas Originals’ storied Three Stripes archive: the Superstar, the Gazelle, and the Samba. Each of these three silhouettes plays a central role in different global campaign films, weaving together the history of the Trefoil with its adaptation and integration into various cultures.
Ranveer Singh, along with global counterparts like Zinedine Zidane, David Beckham, Jenna Ortega, and Pusha T, leads the campaign narrative for India. The campaign film featuring Ranveer Singh opens with him reflecting on his lifelong aspiration to become an actor. The film provides an intimate look at his journey, emphasizing the role of Adidas Originals in his life. Singh shares personal moments, emphasizing the importance of staying connected to one’s roots and remaining authentic.
The campaign uses dynamic camerawork techniques, including fluid cinematography, movement, and close-up shots, to provide viewers with an up-close and personal perspective on Ranveer Singh’s journey to becoming an original.
Adidas Originals’ latest campaign is a collection of timeless stories, retold for the modern era, encapsulating the brand’s rich sporting heritage and its commitment to innovation.
About Adidas Originals:
Adidas Originals, established in 2001, draws inspiration from Adidas’ extensive sporting heritage. With the Adidas archive as its foundation, the brand continues to evolve by combining product innovation with the creativity and courage found in contemporary youth culture. Marked by the iconic Trefoil logo, which first appeared in 1972, Adidas Originals continues to lead the way as a pioneering sportswear brand for street fashion.
