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Rangriti launches first brand film with Kriti Sanon, celebrating Indian culture and modern women

Indian ethnic brand, Rangriti, has released its first-ever brand film, featuring actress Kriti Sanon. The film, titled ‘Mere Rang He Meri Reeti,’ celebrates the rich cultural heritage and attire of India, reflecting the spirit of modern Indian women.

Actress Kriti Sanon said, “With the launch of the Rangriti film, we celebrate the richness of our culture, our attire, and the various aspects of a woman depicted through colors. Rangriti is a brand that resonates with the young women of today and provides them with contemporary fashion.”

Siddharath Bindra, Managing Director of Biba Fashion, the parent company of Rangriti, stated, “Kriti Sanon’s vibrance, charm, and versatility resonate with the Brand, and through this film, we beautifully showcase the various shades of a woman that make her stand for who she is.”

The festive range in Rangriti stores complements the film’s vibrance and charm, offering a mix of traditional and fusion wear, catering to the diverse choices of women this season.


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