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Rangita launches Spring-Summer 2024 campaign

Rangita by Stellaro Brands, a D2C Indian fashion label, has unveiled its latest campaign for the spring-summer collection. The campaign captures the essence of Indian femininity and the joy of female camaraderie in the outdoors as spring blossoms anew.

Crafted in-house, the campaign portrays Indian women embracing their unique styles with confidence amidst shared experiences. Set against the backdrop of a sun-kissed beachside retreat, the campaign showcases a diverse group of young female friends reveling in the beauty of nature and freely expressing their femininity.

“Our Spring-Summer campaign celebrates the comfort of embracing one’s individuality and the beauty and joy of enduring bonds. The campaign invites every Indian woman to bask in her unique style this summer with Rangita,” says Shivanee Dutt, Senior Director – Marketing, Stellaro Brands.

Rangita’s vibrant Spring-Summer collection offers contemporary ethnic wear tailored for the modern Indian woman. The collection blends fresh colors, innovative designs, and wearable comfort at affordable prices, catering to diverse tastes and preferences for everyday wear and special occasions alike.

The campaign is gaining momentum across digital platforms such as Instagram, Facebook, and YouTube, supported by influencer partnerships. Conceptualized and produced in-house, the campaign’s creative direction and photography were expertly executed by Saswata Ghosh, with lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by Sunjoy Bose.

Rangita, a trailblazing Indian D2C fashion brand, is committed to empowering women to embrace their distinct style and feel confident. Stellaro is a house of brands under AceVector Group, focused on providing good quality, contemporary styling, and value-priced options for the discerning online shopper in India.

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