E-commerce beauty brand Purplle has launched Dr. PAWPAW in the Indian market. Dr. PAWPAW is a ‘clean’ beauty brand based out of the UK. The brand’s award-winning, multi-tasking lip and skin care products are cult favorites with its consumers.
Beauty enthusiasts in India can get their hands on the entire range exclusively on Purplle.com, which are au naturale, sustainable and made from ethically sourced ingredients – the Pawpaw fruit, which is where the brand gets its name from. Built on the mantra of Look Good, Feel Good, Do Good, each product has natural ingredients that nourish, hydrate and rejuvenate the skin.
Commenting on the exclusive launch, Nippun Aneja, Chief Business Officer, Purplle.com, said, “We are thrilled to introduce Dr. PAWPAW to India, a brand which is incredibly popular for its wide range of natural skin and lip care and is a pioneer of the skincare to cosmetic movement.”
“Over the last two years, Purplle has consistently added some of the biggest and most well-known global beauty brands to its roster, in line with evolving consumer preferences and trends in the country. Our partnership with Dr. PAWPAW marks another milestone in bringing beauty for all,” he added.
Dr. PAWPAW has been recognized at more than 20 global beauty awards, including the ASOS Beauty Awards, PURE Beauty Awards, and Look Beauty Awards amongst others.
With this exclusive launch on their platform, Purplle, which was founded in 2012, continues to pave the way to making beauty accessible by bringing unique international products to the Indian market. Purplle is today counted among one of India’s leading omnichannel beauty destinations, with a strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users.
The D2C beauty brand has expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores. With an annualized GMV of INR 1400 Cr, the Purplle Group is a top tech-driven beauty brand and retail platform.
In addition to offering third-party brands, Purplle has successfully scaled its private D2C brands, FACES CANADA, Good Vibes, Carmesi, and NY Bae and has built a unique, highly personalized online and offline shopping experience for consumers by creating detailed user personas.
These personas enable customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior.
In 2022, Purplle became India’s 102nd unicorn, backed by investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team, Purplle is poised to be a leader in the burgeoning Indian beauty space.