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PUMA signs Milind Soman as running ambassador, introduces NITRO running range

Renowned fitness icon Milind Soman has officially joined forces with sports brand PUMA as its Running Ambassador, marking his first-ever partnership with a performance wear brand.

Beginning his running journey at the age of 38, Soman has advocated for injury-free and safe running practices across various terrains, alternating between barefoot running and shoes as required. As part of this partnership, Soman will endorse PUMA’s high-performance NITRO range of running shoes, known for their lightweight design and exceptional cushioning, speed, traction, and stability.

Among the NITRO range, Soman’s favorite is the Deviate NITRO 2, recognized for its roomy toe box fit, providing support and comfort suitable for larger feet.

PUMA, known for its association with sporting greats like Virat Kohli, Usain Bolt, Neymar Jr, and MC Mary Kom, welcomes Soman into its celebrated lineup of athletes.

“Milind Soman has been the face of running in India and is an inspiration. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are thrilled to have Milind Soman in the PUMA family and we are confident that this association will further push and strengthen the running revolution in the country,” Karthik Balagopalan, Managing Director of PUMA India said.

The partnership was announced through a campaign film showcasing PUMA’s NITRO shoes, highlighting the challenges of running and the enhanced experience provided by PUMA footwear.

As part of the collaboration, Soman will endorse PUMA’s NITRO range of footwear and apparel, contribute to the growth of the running community, and represent the brand at top running events and campaigns. Additionally, he will serve as the face of PUMA’s men’s bodywear.

“I have always been impressed by the impeccable fit, comfort, performance, and design of PUMA shoes. As PUMA’s running ambassador, I will work closely with the brand and inspire people around the world to push beyond their perceived limitations and defy the odds,” Milind Soman said.

Soman, known for inspiring countless fitness enthusiasts, covers an impressive average of 300 kilometers every month as an active runner.

A recent survey by PUMA India and Nielsen Sports revealed running as the most actively participated sport and fitness-related activity by adults in India in 2023, indicating the sport’s growing popularity in the country.

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