Four years after founding Paradyes, the semi-permanent hair colour brand, entrepreneur Yushika Jolly has unveiled her latest venture—Love Lang, a dedicated haircare brand focused on nourishing formulas and self-care.
While Paradyes has worked to normalise hair colouring in India, Jolly said she felt the need to create a separate space for holistic hair wellness.
“My love for hair didn’t stop at color. A year ago I started working on Lovelang, a brand that speaks the love language of hair care. I didn’t want to push hair care under Paradyes because that’s not its mission. But now with Love Lang, it’s all things hair care, done right,” Yushika wrote on LinkedIn.
Love Lang’s products feature fruit-powered formulas, thoughtful actives, and distinctive heart-shaped packaging. According to Jolly, the brand aims to make hair care accessible and enjoyable for all, including those hesitant to experiment with hair colour.
According to its website, Love Lang features products that are infused with vitamins, cruelty-free, vegan and also approved by the FDCA.
The brand is currently available online at lovelang.in.
